Samsung and SK Hynix are trying to develop phone camera sensors with Al on the sensor to overthrow Sony - the market leader.

Samsung is the second-largest phone camera sensor brand in the world. The company lost to Sony - the company leading the market. However, Samsung plans to overthrow its Japanese rival with the help of AI. The company is said to be trying to develop and launch a mobile camera sensor with AI on the sensor.

According to a new report from Business Korea, Samsung is embedding AI into its camera sensor business. After announcing its third 200MP sensor earlier this year, the company announced AI Zoom Anyplace technology. Accordingly, the device can record 4K movies while zooming. The company plans to incorporate more AI features into its camera sensors. Samsung's long-term business plan is to create sensors that can replicate human senses. The roadmap includes the development of camera sensors that can capture even invisible things by 2027.

During Samsung's System LSI 2023 Technology Day event held in Silicon Valley, System LSI President Park Yong-in emphasized the goal of leading the era of "Proactive AI", including mastering generative AI. biology, high-performance algorithms and technologies, and long-range communication solutions. After a brief setback during COVID-19, the camera sensor market has shifted to a growth phase driven by demand from autonomous cars, IoT, robotics, and XR (extended reality) devices. ).

During the SK Hynix TechSummit 2023 event, SK Hynix revealed that they are embedding AI processing in their camera sensors. This technology will reduce latency and improve image quality while reducing power consumption. Thanks to the AI accelerator in the image sensor, the company can test features like face and object recognition.

Both Samsung and SK Hynix are trying to close the gap with Sony in the camera sensor market. According to a report from Counterpoint Research, Sony is dominating the image sensor market with a 54% market share. Samsung has a 29% market share. Meanwhile, SK Hynix barely made it into the top five positions due to only having a 5% market share.