Mobile games are becoming increasingly inaccessible to many users as they get larger and more complex. Samsung is trying to solve this problem by launching a cloud gaming platform for phones.

Samsung first experimented with cloud gaming last year, when it launched a beta program through the Gaming Hub in select markets. Today, Samsung announced that it is ready to commercialize the service. The beta program has ended, and the platform is live across North America.

If you've used Instant Plays in the Gaming Hub app, you've already experienced a portion of Samsung's new cloud gaming platform.

Instant Plays only offered bite-sized games that weren't memorable. The new cloud gaming platform, on the other hand, lets Galaxy device users play a variety of Android games instantly without having to download them.

Helping gamers and publishers at the same time?

With the new cloud gaming platform, you can enjoy high-quality games on any Galaxy device without worrying about hardware.

Because it’s a cloud service, Samsung says your phone’s hardware—from processor to storage—is no longer a barrier to playing games.

According to Samsung, the new cloud gaming platform also helps publishers get their games into the hands of more players.

For developers, Samsung offers cloud-based APK and attribution solutions, as well as support for existing in-game monetization models.