According to the latest data from market research firm IDC, Samsung is the world's second-largest tablet brand in the fourth quarter of 2023 and in the whole of 2023. The company's Galaxy Tab line is quite popular among computer lovers. Like and use Android tablets. However, in the past year, similar to tablets from other brands, sales of Galaxy Tab also decreased last year. It is expected that the company's sales will continue to decline in the near future.

Galaxy Tab sales decreased by 13.9% compared to 2022

In the fourth quarter of 2023, the company sold 7.3 million tablets and total yearly sales were 26.2 million. The number of products sold decreased by 6.6% in the fourth quarter of 2023 compared to the fourth quarter of 2022 and the overall decrease was 13.9% for all of 2023 compared to the previous year. In the past year, the company launched the Galaxy Tab A9, Galaxy Tab A9+, Galaxy Tab S9 FE, Galaxy Tab S9 FE+, Galaxy Tab S9, Galaxy Tab S9+ and Galaxy Tab S9 Ultra.

According to statistics provided by IDC, last year, Apple sold 14.9 million iPads in the fourth quarter of 2023 and a total of 48.5 million iPads for the whole year. Its sales plummeted 29.3% in the final quarter of the year and for the whole year were down nearly 20% compared to the previous year. This shows that Samsung's sales will not decline as much as Apple's in the tablet market in 2023.

In the fourth quarter of 2023, Huawei grew 21.2%, reaching 2.8 million tablets sold, but total sales in 2023 were still 4% lower than in 2022. Lenovo shipped 2, 6 million tablets in the fourth quarter of 2023, which is an increase of 12.5% compared to the fourth quarter of 2022. Its total sales in 2023 are about 9.3 million units, a decrease of 19.7% compared to 2022. Xiaomi sold 1.6 million tablets in the fourth quarter of 2023, a 35% improvement compared to the fourth quarter of 2022. However, it did not enter the top 5 global rankings.