Samsung seems to be enjoying the sweet fruits of the resounding success of the Galaxy S24 series. Sales of new high-end phone models have broken a series of records in their home country of Korea and the US and are selling like hotcakes worldwide.
Korean media recently reported that Samsung aims to sell more than 35 million Galaxy S24, Galaxy S24 +, and Galaxy S24 Ultra this year. This number marks a double-digit growth compared to the Galaxy S23 series. There have been many sales records set by the Galaxy S24 in markets such as India, Korea, and Europe.
With unprecedented high demand, Samsung had to readjust its sales target for the first quarter. The company initially expected to sell 12 million units, but this number was adjusted to 13 million units. Currently, sales of the Galaxy S24 in Korea have exceeded 1 million units after only 28 days, a much better achievement than the 7 weeks of the Galaxy S23 series.
Although it is selling well, the Galaxy S24 is still not Samsung's best-selling flagship line in Korea. The Galaxy Note 10 is the company's best-selling premium smartphone of all time, launched in 2019. The Galaxy S24 was just three days away from achieving this record. For the Galaxy S series, the shortest time to achieve 1 million sales was 37 days for the Galaxy S8 in 2017.
As expected, the Galaxy S24 Ultra is the best-selling phone model in the line. It accounts for 55% of total Galaxy S24 series sales in Korea, followed by Galaxy S24 and finally Galaxy S24+.
Samsung has not yet disclosed sales of the Galaxy S24 in other markets, but according to Leaker Ice Universe, this product line has sold 3.2 million units in the US. Like Korea, this is a new record after 8 years since the Galaxy S8 launched.
Total global sales of the Galaxy S24 series are expected to reach 10 million units in the first month. Samsung is expected to launch many mid-range and folding phone models this year, such as Galaxy A55, Galaxy A35, Galaxy Z Fold 6, and Galaxy Z Flip 6. If these devices also achieve sales of better products, Samsung may regain the number one position in the smartphone market that it lost to Apple in 2023.